01/Discover
Desktop research (competitive analysis, maket research...)
and qualitative and quantitative user research gives us
essential information about the our users and their needs
02/Define
Your product is meant to solve human problems. And defining
accurately that problems is key to be able to focus your
resources in the correct direction.
03/Ideate
UX & UI comes to stage through Information Architecture,
User Flows, Wireframing, Branding (if needed), the Design
System, Interface Design and Interaction design.
04/Prototype
As simple as paper sketches or as elaborate as a
high-fidelity prototypes, prototyping lets us build cheap
and fast to be more flexible and adapt quickly to mistakes.
05/Test
Testing with users reduces significantly the developing
costs and gives us the flexibility to learn from early
mistakes and correct them.
06/Quality Assurance
To assure that the final product looks like and behabes like
the designed product we have to work hand by hand with
developers, understanding technological needs.
∞/Iterate
We learn about the project, the users and ourselves along
every project and our comitment is to apply our new
knowledge to achieve the best possible product.